Brand New Story is a ‘Content Ventures Company’ established to help transform brands from passive partners to active investors in culturally relevant long-form film & television.

On behalf of our clients, we are actively developing and sourcing projects that prioritize storytelling and brand ethos over product placement, though in some cases both may apply.

With an equity position in the content, we then work with our clients and partners to build brand attribution and drive audience engagement through a strategic distribution and marketing ecosystem that doesn’t rely solely on paid media. Amongst its many benefits, this new model can result in incremental revenue, deeper consumer connections and ownership of new intellectual property for the brand.

Brand New Story is a joint venture between Rough House Pictures and Cinetic Media.